Moby Creatives / Performance in. Better creative out.

Build from what worked.

Moby turns your product, brand, channel, and performance signals into the next brief, the next ad, and the next landing page.

01 / The model roster

The right model for each part of the job.

Moby routes strategy, image, and video work through the best-fit model while one operating context keeps the product, brand, evidence, and review standard intact.

01Think + decide

Strategy starts with the right reasoning model.

Route research, analysis, planning, copy, code, and review to the model best suited to the decision instead of forcing every task through one default.

OpenAI logoGPTOpenAI Anthropic logoClaudeAnthropic Google Gemini logoGeminiGoogle GrokxAI
02Make the frame

The image model sets the campaign world.

Create product scenes, campaign stills, edits, and variations while the brief protects the details that cannot drift: product truth, brand cues, and the visual idea.

OpenAI logoGPT Image 2OpenAI Google Gemini logoNano Banana ProGoogle Grok ImaginexAI ByteDance logoSeedream 5ByteDance
03Direct the motion

The video model directs the next beat.

Choose the route for speed, cinematic control, references, editing, audio, duration, and resolution, then inspect the actual cut before it joins the campaign.

Grok Imagine VideoxAI Google logoVeo 3.1Google Google Gemini logoOmni FlashGoogle ByteDance logoSeedance 2.0ByteDance

Model availability and specific versions can vary by workflow, account access, and product rollout. Moby’s public creative tools currently support image and video generation, while the broader Moby experience uses AI models to analyze, recommend, generate, and move approved work forward.

02 / Winners write the next brief

Let the winning ad write the next brief.

Triple Whale puts the creative and the outcome in one view. Hook, spend, new-customer efficiency, and attention become a clear instruction: what to keep, what to change, and what to test next.

The loopFind the winning pattern. Protect it. Change the next variable on purpose.
Creative Cockpit / ad comparison
Illustrative demo — not live performance data
Two Meta ads / same product world

Beauty + Wellness

Comparison playing
northstar.skinSponsored•••
Ad creative
northstar.skin Texture first. Proof before the pitch.
Spend$18.4K
ROAS3.42
NC ROAS2.31
Thumb-stop ratio34.8%
Hook rate29.4%
CTR1.82%
northstar.skinSponsored•••
Ad creative
northstar.skin A cleaner product-first opening.
Spend$9.1K
ROAS2.18
NC ROAS1.36
Thumb-stop ratio21.5%
Hook rate16.8%
CTR1.09%

Metric values are fictional and shown only to demonstrate how creative and performance evidence could be presented together.

03 / Campaign worlds

Taste should change with the product.

Beauty should not look like footwear. Food should not move like software. Each campaign world gets its own visual logic while the production system stays consistent underneath.

World 01

New media is being prepared

The generated campaign library will appear here as soon as every image and film has passed visual inspection.

04 / One direction, many surfaces

One campaign. Every surface.

Start with one approved visual direction, then carry the same product truth and creative promise into catalog imagery, paid social, motion, and the landing page.

Creative family in motionBeauty + Wellness
Building the campaign family

A product world becomes the reference.

The approved anchor locks product truth, light, material, palette, and visual tension before the system expands into more formats.

05 / The studio floor

The model is one part of the studio.

Production quality comes from the full route: references, generation, editing, exact finishing, and review. The prompt starts the work; the studio makes it usable.

Desk 01 / StillsWorkpiece moving
Routing the workpiece

Build one controlled source image.

Product imageryMulti-referenceArt direction

The first desk turns product truth and references into a stable visual world before any motion or finishing begins.

06 / The screening room

Review is part of production.

Every output gets a clear verdict. Strong work moves forward. A specific defect gets one targeted retry. The wrong route gets changed instead of quietly accepted.

Final

Ready for the purpose shown on the page.

Usable proof

The creative direction works; a production caveat remains visible.

Targeted retry

One named defect justifies one changed attempt.

Wrong route

The shot design, engine, or reference packet cannot reliably deliver the brief.

Reviewing stills
Image QA
Watching films
Video QA
One named retry, then reroute
Bounded production
Moby Creatives07 / The scoreboard

The campaign teaches the next campaign.

Performance does not end in a dashboard. Moby turns the response into a creative constraint, builds the next family, and saves the pattern as context for the next decision.

The loopMeasure what happened. Name why it happened. Make the next thing from that evidence.
01 / MeasureCommerce response

Start with the outcome, not the asset.

The scoreboard reads attention, new-customer efficiency, and conversion response together so a winner is more than the ad with the loudest top-line number.

AttentionDid the opening earn the next second?
AcquisitionDid it bring in the right new customer?
ConversionDid the promise resolve into revenue?
02 / DiagnosePattern, not opinion

Name what actually earned the response.

Moby reduces the result to a usable decision: what stays, what changes, and which measure will decide the next round.

KeepThe product-first opening that stopped the scroll.
ChangeMove the proof earlier and remove the slow setup.
MeasureNew-customer return plus attention quality.
03 / Write the next briefOne accountable direction

Turn the winning pattern into a constraint.

Not “make another ad like this.” A precise direction the studio can execute and the scoreboard can evaluate.

Keep the immediate product hook. Bring visible proof into the first two beats. Build a still, a motion cut, and a landing-page hero around the same promise.

Still systemMotion cutDestinationSame measure
04 / MakeOne family, many surfaces

Build the next campaign as a connected family.

The hook, proof, product truth, and visual world stay coherent while each asset is composed for its actual job.

Product-first campaign creativeHook / Paid social
Proof-led product creativeProof / Variation
Campaign landing page creativePromise / Destination
05 / LearnContext compounds

Let the launch update the library.

The next response returns to the same record. Strong patterns become reusable context. Fatigue and failure become instructions, not lost history.

LaunchThe family goes live across the intended surfaces.
ReadThe response returns with channel and commerce context.
SaveThe pattern becomes a stronger starting point.
The next brief begins ahead of the last one.

See the campaign worlds.

Media library loading
08 / What this page is showing

How the system works.

Moby connects creative production to business context, model routing, visual review, and measurement. It helps teams make and evaluate the next campaign without inventing performance outcomes.

Product imagery, paid-social formats, short video, image edits and variations, landing-page media, and coordinated campaign families across multiple ratios and visual treatments.

The differentiated idea is not that a model can make an attractive image. It is that catalog, creative, channel, customer-journey, and measurement context can inform what gets made and how the next brief improves.

No. Every generated asset carries its actual review state. Some films may be displayed as concept or motion proofs when the creative direction is strong but a production caveat remains.

Make the next brief smarter

Start the next brief stronger.

Bring the product, the winning creative, and the channel that needs a new answer. Moby turns that context into the next campaign direction.