Triple Whale's AI operator for ecommerce. It reads the whole business, works out what matters, and — once you approve it — runs the work.
Seven layers, one system. Real-time data from the entire business, the most trusted measurement foundation in the industry, every AI model on top, and an operator that turns all of it into executed work.
Moby reads the business, decides what matters, and executes across the stack — measurement, media, creative, reporting, and the recurring work nobody has time for.
Multi-touch attribution, media mix modelling, and incrementality testing converging on one number — with Pixel identity resolution underneath and the assumptions shown on request.
Budgets, bids, statuses, audiences, targeting, and creatives on Meta, Google, and X. Moby proposes the exact payload; you approve it. Every change is logged against the evidence that triggered it.
Spot fatigue before performance collapses, mine the winning hook, generate the next batch of image and video variants, and check them against what competitors are running.
Turn any analysis into a scheduled automation — monitoring loops, pacing briefs, guardrails, scorecards — delivered to Slack, email, or push on your cadence and your timezone.
Describe the view you need and Moby builds it — a live dashboard, a planner, a monitor, a calculator — wired to real data, filterable, shareable, and still refreshing after you close the chat.
60+ one-click integrations, plus persistent memory for the definitions, thresholds, and decisions your team has already made — so you stop re-explaining the business every session.
Moby meets each role where the decision actually gets made — with the same measurement foundation underneath.
You set the destination, take the wheel when it matters, and make the judgment calls. Triple Whale handles the lane changes, the spacing, and the work that does not need your hands — while surfacing the moments that do.
brands running on Triple Whale, from first-million DTC to global multi-brand groups.
Official company profilein annual GMV tracked through the platform — the volume that makes the models trustworthy.
Official company profilein annual ad spend measured across paid channels every year.
Official company profilecountries supported, across currencies, timezones, and reporting conventions.
Official company profileone-click integrations connecting the store, the ad platforms, and the rest of the stack.
Official product documentation"AI is only as good as the data feeding into it. Moby has the full context of our business in real-time. That's why we trust it to make the decisions that matter."YSE Beauty
"Moby actually has context into our business. That's the distinction from Claude or ChatGPT."Rhoback
"If you're not using tools like Moby 2, it puts you at risk of having to compete with people who are able to move faster."True Classic
"Moby can solve real problems. It's not just reporting… Now it's solving real-world problems we either didn't have the bandwidth to solve, or didn't even know existed."Origin
An operator that takes action needs a shorter leash than one that only writes reports. Moby is built so every consequential move is proposed with its evidence, approved by a human, and permanently recorded.
Moby prepares the exact payload and waits. Approving executes it unchanged; rejecting skips it. There is no path where a budget moves without a decision.
Human in the loopEvery executed change is written to an auditable record with the target, the prior state, the new state, and the evidence that prompted it.
Full audit trailAccess follows your existing roles and connector authorizations. Moby reads before it writes, and never routes a change around the system that owns it.
Least privilegeWhen the data does not support a recommendation, Moby says so instead of guessing. Insufficient evidence is a valid answer, and a frequent one.
No fabricationSee Moby read your actual business, find the thing you missed this week, and queue the work to fix it — in one session, on your data.