01A
Every brand keeps its own truth.
Orders, spend, customers, files, goals, metric definitions, saved context, team memory, and granted access remain scoped to the brand they belong to. Scale does not require context collapse.
Moby for agencies + partners
Run every brand with one AI operating system.
The Partner Portal gives agencies one control plane to deploy Moby, Specialists, Apps, and Automations across every brand they manage—without flattening the context, data, permissions, or judgment that makes each account different.
Private by default The brand only sees the work you intentionally share.
Partner control plane
Context stays connected.
Data, memory, people, goals, and permissions.
Deployment layer
Build once. Adapt by brand.
Specialists · Apps · Automations
Harness
5.6.0
Latest models + operating primitives.
The agency advantage
AI will not erase the agency. The agency that operationalizes AI will outpace the one that does not.
The belief behind the platform
Agencies already sit where strategy, execution, creative judgment, client context, and accountability meet. The Partner Portal turns that position into an AI deployment advantage across the entire book of business.
01 / The shape of agency work
Built for a portfolio—not a pile of disconnected logins.
The portal separates what must stay unique and standardizes what should compound.
01B
Your operating system compounds.
Turn the work your best people already do into Specialists, Apps, Automations, prompts, templates, and review patterns—then deploy them repeatedly with brand-specific configuration.
01C
Judgment stays visible.
Evidence, assumptions, source definitions, proposals, and outputs can stay attached to the work. Where permissions and approvals apply, consequential changes remain reviewable instead of disappearing behind a magic button.
02 / Portfolio command
Change the brand. Keep the operating standard.
Switch between illustrative accounts to see how the same partner system resolves into different work, context, and review paths.
Apparel / Growth team
Connected data · saved account memory · review gates
Context ready
Start the meeting at the decision.
Review last week's spend and revenue. Find what changed, build a four-slide readout, and draft the budget moves that need approval.
Evidence, assumptions, and source definitions remain attached.
Conceptual interface
03 / Privacy + control
Your agency's work stays yours.
Research, prompts, internal analysis, operating notes, drafts, and activity inside the Partner Portal remain private to your agency. A brand sees only the output, artifact, proposal, or access you deliberately choose to share.
01
Private operating layerBrand teams do not see your internal activity, working sessions, or reusable agency IP.
02
Brand-scoped contextEach account keeps its own data, files, memory, permissions, and definitions isolated from the rest of the portfolio.
03
Intentional sharingYou decide what becomes client-visible, who receives it, and when a proposal is ready for review.
04
Governed actionConsequential changes follow granted permissions and the applicable approval path.
Agency only
Private
Prompts · research · drafts · activity
Share control
Brand view
Only what you share.
Approved artifacts, proposals, and granted access.
04 / The partner stack
One intelligence. Six layers of leverage.
The portal is not another dashboard. It is the deployment layer that connects business signals to scoped intelligence, interfaces, recurring work, and governed action.
Connectors
Bring in the systems, files, communications, media, and commerce context the job actually depends on.
Orders · customers · spend · sessions · products · filesMoby
Understand the business underneath the request, preserve definitions, reconcile evidence, and shape the next step.
Context · analysis · synthesis · judgmentSpecialists
Deploy role-specific Mobys with focused memory, prompts, skills, tools, metrics, and operating expectations.
Media · creative · retention · operationsApps
Turn a repeated decision, spreadsheet ritual, research hub, or operating prompt into a reusable surface.
Tables · charts · search · editors · galleriesAutomations
Keep monitoring, analysis, file preparation, and recurring jobs moving after the team steps away.
Scheduled · event-aware · inspectable · recurringActions
Return recommendations and changes with the relevant evidence, current state, proposed state, and approval path.
Propose · review · approve · log05 / Same intelligence, different work
Give every function a Moby shaped like the job.
The partner system can preserve one operating standard while giving each team a surface, specialist, cadence, and output designed for the decisions they own.
Media buying
MB
Make money move with evidence attached.
Compare paid channels through attribution, marketing mix, and available incrementality evidence. Show where methods agree, where they do not, and what should be held, scaled, or investigated.
Cross-method confidence mapHold, scale, and investigate callsBudget proposal behind approval
Creative
CR
Turn performance history into the next brief.
Study recent ads, find fatigue and repeatable winning patterns, then turn the evidence and source files into new creative directions the team can review and ship.
Pattern and fatigue diagnosisEvidence-backed creative briefsReviewable assets and next tests
Lifecycle
LC
Make retention context durable.
Bring campaign history, customer segments, subscriptions, support themes, and saved team decisions into one recurring operating rhythm instead of restarting from a blank prompt.
Segment and cohort contextRecurring review cadencesDrafts that preserve the brand voice
Operations
OP
Come back to work, not a status update.
Monitor inventory, exceptions, files, launches, and cross-functional dependencies. Let Moby prepare the work while the team is away, then return it with blockers, owners, and a concrete next move.
Exception-first operating viewOwners and stale work surfacedFresh artifacts before the meeting
06 / The agency implementation layer
AI is only useful when it enters the operating rhythm.
Strategy decks do not change a book of business. Deployed systems do.
A repeatable deployment loop
Build the operating system once. Let every brand sharpen it.
Each deployment creates a reusable layer: the prompt that worked, the specialist memory that mattered, the app the team kept opening, the automation that saved the Monday morning, the approval pattern that kept the client in control.
The human advantage
Creative · media buying · landing pages · lifecycle · inventory
People with AI will change the shape of agency work.
The platform is designed for the people who already know the client, own the judgment, and understand the difference between a plausible answer and work that can actually travel.
07 / Four compounding assets
Do not sell more hours. Build more leverage.
The partner portal turns excellent agency work into reusable operating assets.
01
Specialists
Package focused expertise with the right memory, prompts, tools, data, metrics, and operating boundaries.
02
Automations
Turn the work that repeats every day, week, launch, threshold, or reporting cycle into a durable cadence.
03
Apps
Build the interface hiding inside the spreadsheet, recurring prompt, research ritual, or decision meeting.
04
Playbooks
Keep the question, context, evidence standard, review path, and expected output reusable across the portfolio.
The model runway
Stay on the latest harness—not last year's stack.
Current runway5.6.0
Roll forward as intelligence improves.
Use the partner layer to standardize how your team adopts new model capability, then carry the gain into every approved deployment.
More than a model in a chat window.
Connected context, tools, files, code execution, memory, self-checks, and reviewable outputs turn model capability into completed labor.
Expand the context the work can use.
Bring ecommerce systems, public research, team communication, creative assets, documents, and partner tools into the operating surface.
Operationalize upgrades across the portfolio.
Translate new capability into repeatable specialists, automations, apps, and playbooks instead of one-off experimentation.
09 / From prompt to portfolio labor
The brief is only the beginning.
A useful system takes the request through context, execution, interface, and review—then makes the pattern available for the next brand.
Outcome
Start with the decision, artifact, workflow, or operating result the team needs.
Brand context
Load the correct data, files, definitions, memory, access, and team expectations.
Moby work
Research, query, analyze, generate, organize, code, build, and self-check.
Operating surface
Return the work as an artifact, app, specialist output, automation result, or proposal.
Review + reuse
Inspect the evidence, make the decision, and preserve the successful pattern for the portfolio.
10 / FAQ
The practical questions.
Agencies, consultancies, operators, and technology partners that manage multiple ecommerce brands and want to deploy Moby-powered work with a consistent operating standard across the portfolio.
No. Your agency's research, prompts, internal analysis, drafts, operating notes, and portal activity stay private. A brand sees only the artifacts, proposals, outputs, or access you intentionally choose to share.
No. The point is portfolio leverage without context collapse. Brand data, memory, files, definitions, people, and permissions remain scoped to the relevant account while reusable systems can be adapted and deployed across brands.
Moby workflows, focused Specialists, recurring Automations, reusable Apps, prompt and template libraries, research and reporting artifacts, and reviewable action proposals—configured around the job and the brand.
Yes. The partner model is designed for portfolio-scale deployment. The reusable logic can stay consistent while the underlying data, thresholds, access, context, and presentation adapt to each brand.
Moby can complete substantial work and prepare action proposals. Consequential execution follows the owning connector, granted permissions, and applicable approval requirements so the agency and brand retain the final say.
Book a partner demo. The team can map your portfolio, operating model, use cases, access requirements, and the first set of Specialists, Apps, or Automations worth deploying.
Triple Whale Partner Portal
Build the agency people will hire next.
Bring your book of business into one AI operating system—and turn your team's best work into a compounding portfolio advantage.